Kids’ execs learn rules of engagement

C21PULSE: With ClubC21′s residency at The London Hotel in New York coming to a close, C21 wraps up its series of video interviews with leading players from the kids’ entertainment business.

View the videos below to watch top channel execs from ABC in Australia and Nickelodeon International reveal how they plan to keep kids engaged with their content in 2014, detailing their new shows and digital extensions.

Elsewhere on the third day of the Kidscreen Summit, the Brazilian TV Producers organisation tells C21 what its local producer’s win at the International Emmy Kids Awards will mean for the industry, while producers from the UK and Canada predict how they expect their businesses to change over the next year.

Throughout the week, C21 has been on the ground in NYC catching the industry buzz with its C21 Live interviews.


Marco Altberg and Rachel Do Valle, president and exec manager of trade association Brazilian TV Producers respectively, reveal the benefits of working in Brazil and open their arms to the world’s production community.

Caue Jannini, the producer behind the International Emmy-winning children’s drama, Pedro & Bianca, tells C21 why the show, which deals with race, was such a hit in its native Brazil and its potential to get remade around the world.

Chris Rose, commissioning editor, animation at ABC3 and ABC4Kids in Australia, outlines the public broadcaster’s ongoing mission to engage with kids down under, as well as the kind of content he’s looking for to fill the schedules.

Ken Faier, president at Canadian prodco Nerd Corps Entertainment, outlines the company’s strategy to build the brand around boys action property Slugterra, as well as plans to diversify with new preschool and comedy series.

Adam Selly, president of UK-based sales outfit Union Media, tells C21 what’s unique about his business and what he looks for in a property when considering representation.

Nickelodeon is putting preschool kids and parents in the driving seat with My Nick Jr., which allows mums and dads to programme their own channel with Nick content, says SVP of international production and development Nina Hahn.

Leanne Preston, company director at Bright Box Creative, gives an independent’s perspective on the current state of the kids TV industry, with digital commissioners such as Netflix, Hulu and Amazon delivering reasons to be cheerful.


Fonte: C21Media